BYU alum brings “brighter” company to beehive condition

LEHI,UT—From the time he could trip a bike, Cedar Hills resident Bryan MacDonald has had an knowing of defending what is essential.

“When I was in fifth quality, I was using my bicycle when I was struck by a automobile,” MacDonald recalls. “All I don’t forget was that when I regained consciousness, it was nine hrs afterwards and I was in a clinic mattress. I was not even positive how I received there. Years afterwards, it’s now a story that constantly reminds me of the importance of protecting what is critical to you.” Up coming week, MacDonald will be placing the similar enthusiasm to get the job done when he launches Brightway, The Soteria Agency in the Utah Valley.

To discover what encouraged MacDonald’s calling will take you on a 10-hour push by way of the Higher Desert, alongside the Sierra Nevada Mountains. The oldest of 7 children, the 1990 graduate of Elk Grove (CA) Significant Faculty would search to his father who practiced legislation for an case in point. “When I was a boy or girl, I liked to argue and figured I’d make a good law firm,” MacDonald extra. “It turns out that it was a lot more about executing what is ideal by other individuals that genuinely appealed to me. Just carrying out all you can to aid someone in want. That is really what coverage is all about.”  The Brigham Younger University alum will open up his West Innovation Way franchise on Monday.

The 50-yr-aged father of four has a bachelor’s degree in Business Administration from BYU’s Marriott Faculty of Enterprise. With extra than 25 many years of coverage and gross sales practical experience in equally California and Utah, it’s the business of family members that motivates him to provide below in Utah. “With the large household we have, I quickly observed just how essential it was to perform tough to love and glance just after people closest to you,” MacDonald reported. “Being capable to do the job with passion and do the exact same factor with not only my spouse and children, but for our neighbors and friends, it genuinely can make it all worthwhile.” MacDonald and his spouse, Shannon, relocated to the Beehive State past calendar year to be nearer to their family members. They will be celebrating their 30th wedding anniversary soon, as very well as celebrating their to start with grandchild in January.

Brightway, The Soteria Agency offers customized Home, Flood, Automobile, Boat, Condominium, Renters, Personalized Content articles, RV, Motorcycle, Umbrella, and Life insurance policies from various coverage firms. Hours of operation are Monday by means of Friday from 8:30 a.m. to 5 p.m. (EST) and Saturday/Sunday by appointment. Visit them at their business at 1644 W. Innovation Way, Fifth Floor, in Lehi, online at or contact 801-471-0055.

Brightway’s corporate business personnel supplies expertise and assistance in areas such as customer services, technological know-how, accounting, promoting, distribution and organization analytics. In addition, Brightway handles provider relations and appointments, as effectively as guidance with staff choosing, licensing, onboarding, training and retention. The company’s signature just after-the-sale provider empowers Agency Proprietors, like Bryan, to emphasis on new organization product sales and present consumers the individualized provider they deserve.

About Brightway Insurance plan

Proven in 2008, Brightway grew to grow to be one of the most significant privately-owned assets/casualty insurance distribution firms in the U.S. with extra than 300 franchises in 30 states and over $900 million in annual rates. A short while ago, Brightway’s accomplishment led to a private fairness investment decision that has infused the corporation with economic and human funds, and info and analytics entry, to accelerate expansion and provide new and fascinating market opportunities.

Brightway makes profitable results for franchisees and their consumers by offering access to customized protection options from a assortment of insurers paired with whole back business and advertising aid.  This winning design lets brokers and producers to concentration on addressing the needs of their shoppers to come to be trustworthy advisors and increase their businesses.