COMMUNITY LEADER: Lancers owner Fantauzzo named a Rochester Business Journal’s Icon Honors Award winner –

Rochester Lancers owner SoccerSam Fantauzzo has been honored for his work and leadership in the Rochester business community. (Photo courtesy of the Rochester Lancers)

By Michael Lewis Editor

Rochester Lancers owner SoccerSam Fantauzzo, founder and owner of Salvatore’s Old Fashioned Pizzeria, was named among 20 individuals who have been bestowed the Rochester Business Journal’s Icon Honors Award for 2022, the newspaper announced on Friday.

The award is given to men and women who have exhibited strong leadership in the business community in the Greater Rochester area.

While many soccer fans know of Fantauzzo’s involvement with soccer over the decades, he has used his debut business acumen to turn a small pizza business into an empire in Rochester and surrounding communities. Salvatore’s Old Fashioned Pizza has 33 restaurants (and two outlet locations) spanning the city, Monroe County and neighboring counties.

Fantauzzo has given back to various charities through the years. Most recently, he has made donations, through himself, his businesses and soccer teams to Camp Good Days And Special Times, Breast Cancer Coalition of Rochester, Golisano Children’s Hospital and the Alzheimer’s Association of Western New York, among other charities.

Since 1978, SoccerSam has been a soccer fan, first falling in love with the Rochester Lancers. He became a big-time backer of the sport in the Flower City. He hosted a cable TV show about his favorite sport and worked for the Rochester Rhinos (now Rochester NY FC).

In 2011, he brought back the Lancers as an indoor soccer team. In 2017, he went two steps further by creating men’s and women’s outdoor teams, who play in the National Premier Soccer League and United Women’s Soccer, respectively.

On Wednesday night, the Lancers announced that they will have a team competing in Major Arena Soccer League 2, aka M2, starting in January.

Fantauzzo and the other winners will be honored at a ceremony at a future date.

For more information about the Icon honors, visit

2022 Honorees

Jo Anne Antonacci
Monroe 2-Orleans BOCES

David Beinetti, AIA

Alfred Burgos
BURGOS Income Tax Inc.

Patrick Burke
Burke Group

Mary Ellen Burris
Wegmans Food Markets Inc.

Salvatore Fantauzzo
Salvatore’s Pizza

Philip Ferranti Jr.
Fusion Digital

Kevin Flynn

Daniel Fuller
Bristol Mountain and Roseland Waterpark

Steve Hausmann
Audacy Rochester

A. Thomas Hildebrandt
Leo J. Roth Corp.

Kenneth Hines
Merrill Lynch Wealth Management

Dr. C. Padmanabh Kamath
Unity Hospital, Rochester Regional Health

Monique Latimer
Millard E. Latimer & Son Funeral Directors Inc.

Todd Liebert
CPL: Architecture, Engineering, Planning

Patricia Marks
PDM Consulting

Nannette Nocon
Nocon & Associates

Kenneth Pink
The Bonadio Group

Efrain Rivera
Paychex Inc.

George Romell
YMCA of Greater Rochester