Holiday Season Survival Guide for Small-Business Retailers: Expect an Increase in Customer Returns | Daily Business Review – Law.com

Returns during the holiday season are inevitable, so the name of the game is retention optimization—of customers, dollars and product.

ALM Small Business Adviser Logo. Courtesy photo. Join our LinkedIn group, ALM’s Small Business Adviser, a space where small-business owners can gather to network, have discussions and keep up with the trends and issues affecting their industries.

Retaining and driving new customers by capturing them during the returns process. Simply sending a label won’t cut it.