The ‘most successful’ Dragons’ Den pitch which achieved success ‘almost overnight’

There have been lots of high-profile partnerships with brands such as Disney, Warner Bros. Entertainment, First Choice, Universal Pictures, Eurocamp and 20th Century Fox.

In 2014, Denise was able to buy back Bannatyne’s stake in the company for £70,000.

She now owns 90 percent of the company.

Denise continued: “It was absolutely terrifying, especially being grilled on the numbers, but the one thing I knew for certain was that Razzamataz was so well-loved by our customers and the few people that had taken out a franchise with me.