WHETHER you are casually playing Genshin Impact to pass the time or competing intensely with friends on Mobile Legends, leading telecom brand Globe ensures that its all-in-one gaming platform is easy enough to use for all types of gamers. At the same time, the company also continues to work with its partners to promote the upsides of this global phenomenon and the benefits eSports provides to the digital community.
Rina Siongco, head of the Get Entertained Tribe at Globe, said online games are undeniably a significant part of young people’s lives today. Globe Games and eSports therefore aims to support this movement by highlighting the good that gaming does for its stakeholders.
Be it the analytical skills players learn from strategy games and improved communication
and coordination with friends when playing, to learning how to multitask and manage time and finances more effectively through eSports,
Siongco says there is more to gaming than meets the eye.
“We approach games and eSports from a holistic standpoint, engaging the Globe gamer from the time they play casually to when they move to something more competitive,” said Siongco.
“We also combine all of these efforts through the ‘Game Well-Played’ campaign that is unique to Globe in that it highlights all the positives gaming brings,” she added.
Globe’s Game Well-Played campaign bands together gamers of all levels from all over the country to “flex the good in gaming, ignite understanding, and draw support for the gaming industry across the Philippines.”
This is part of its push for responsible gaming, in line with its commitment to the United Nations Sustainable Development Goals which highlight the roles of infrastructure and innovation as crucial drivers of economic growth and development under SDG No. 9.
“While most campaigns focus on the hyper-competitive side of eSports, Globe chooses to educate and advocate for the positives and benefits that gaming actually brings,” said Siongco.
Aside from its own campaigns, Globe works closely with partners, such as AcadArena, whose #NotJustPlay campaign is aligned with Globe’s approach.
“It goes beyond just competitions and includes education, community support and other initiatives. We also align with other partners for adaptive campaigns like Pride Month, Womens’ Month, and other relevant causes,” she added.
The Globe Gamer Grounds platform has been designed as a “gateway to good gaming.” Developed together with Telekom Malaysia and Swarmio Media, its innovative products and tools empower all types of players to pursue sustainable and enjoyable gaming.