TIM Ho Wan, a brand owned by Jollibee Foods Corp., opened its first branch in Zhejiang province in mainland China as part of the company’s “aggressive expansion” in overseas markets.
This was Tim Ho Wan’s ninth branch in China. It is located in Zhejiang Province’s capital Hangzhou City. The new branch is in one of the city’s popular malls, The Mixc Mall, the company said.
Hangzhou, one of China’s seven ancient capitals, is among the largest urban areas in the world’s most populous country. It has been called the Capital of Tea in China, while the United Nations Educational, Scientific and Cultural Organization (UNESCO) referred to it as The House of Silk for being the historic center of China’s silk production.
Customers lined up for Tim Ho Wan’s signature dishes such as baked barbecue pork buns, rice rolls and pan-fried radish cake, the company said.
“Opening Tim Ho Wan in Hangzhou, one of China’s key cities, is instrumental to the expansion of the Tim Ho Wan brand and the growth of Jollibee Group in this part of the globe,” Jollibee China and Yonghe King President Louie Liu was quoted in a statement as saying.
“We are committed to strengthening the expansion efforts for Tim Ho Wan as we target to open 100 restaurants within the next few years in China, which remains as one of Jollibee Group’s four pillar markets,” Liu added
These milestone openings form part of the plan to increase Jollibee’s store network in China, which as of the end of the first quarter of the year spans 468 stores across the company’s brands such as Tim Ho Wan, Yonghe King, Hong Zhuang Yuan and Dunkin’ Donuts.
Jollibee President and CEO Ernesto S. Tanmantiong was quoted in the statement as saying that management is “excited to continue growing the Michelin-starred Tim Ho Wan in Mainland China.”
Tanmantiong added the company is “encouraged by the strong reception and continued patronage for our brands in this region.”
The company opened its first Michelin-starred Tim Ho Wan restaurant in Shanghai’s Jing’an District in September 2020, after Jollibee entered into a joint venture agreement with the Tim Ho Wan Group to open and operate Tim Ho Wan restaurants in mainland China.