Commentary: Elon Musk’s Twitter bid fell through not from strategic reasons, but hubris

Red people are task-oriented extroverts who enjoy challenges and make rapid judgments. Inactivity irritates them more than anything else. Being eager to assume command and advance to the front, Reds are natural leaders.

On the opposite end of the spectrum are Green people: Loyal companions who will never forget your birthday. Because they are not envious of others’ success, they will not try to steal the spotlight. They will not assume command unless instructed, and will remain silent if the boss makes an unusual decision – not because they are indifferent, but because they prefer not to upset anyone.

In short, Greens are good teammates who will do everything in their power to preserve a relationship. A combination of Green and Red people is crucial for a team to function well.


Elon Musk is, without question, a genius. He altered our conceptions of space travel and transportation with SpaceX and Tesla, both companies being worth billions of dollars. But there is one problem with Musk: He has no Green qualities.

Musk is the embodiment of the Red personality. These leaders, like Bill Gates and Steve Jobs, seek to reimagine and transform an industry or nation. But in contrast to Gates, Jobs and even Zuckerberg, Musk has never had or seen the need for a second-in-command.

We can see it in hard data. At the IMD business school, we have ranked companies based on their future readiness. While Tesla has dominated the global auto industry for years, the company has consistently lagged behind its peers in terms of ESG – environmental, social, and governance criteria.

From regulatory violations to media controversy, Tesla has chronic reputational issues, and the CEO does not intend to make any changes.